think differently.

Organic change is constant and inevitable, but intentional change comes from within and takes vision, action and choice. To drive positive transformation we need to discover a new way of thinking.

Whether working with individuals, teams or at an organisational level, help my clients challenge their mindset and provide them with the appropriate strategic tools and methodologies to overcome the natural resistance to letting go of the familiar.

My approach draws on applied positive psychology, brand strategy, design thinking, and coaching. They all bring about transformation; each calls on us to think differently, use imagination and empathy, to innovate, play, and experiment to allow for continued learning and growth.

Every situation is unique, so I apply a personalised approach based on my clients’ needs. These are some of the tools I use:


By definition, positive psychology is the scientific study of human flourishing and an applied approach to optimal functioning. It is the study of the strengths and virtues that enable individuals, communities and organisations to thrive.

Learn how I use its principles and interventions in consulting.


The most powerful brands communicate with clarity and conviction, and behave with purpose. Carefully formed strategic decisions are the basis for their success; they connect with their audience and stakeholders in an authentic and meaningful way. My experience as the Head of Strategy in a leading branding firm has given me valuable insight into the importance of aligning brand strategy and culture.


Whether it focuses on the individual or a team (system), the premise of coaching is that we all are innately creative, resourceful and whole; we don’t need to be ‘fixed’. We can recover, learn and grow by finding answers within ourselves. Coaching is a solution-oriented, collaborative process between the coach and the client that allows us to reclaim our deepest purpose and become fulfilled by aligning who we are with what we do.

Find out about on how I coach.

"Roberta is a unique thinker. A strategist who elegantly combines practical concepts with a deeply sensitive understanding of people, psychology and the human condition. Roberta knows how to get in the "grey area" of the mind and identify solutions that are distinctively relevant and have a heart. She is not just an exceptional professional but also an exceptional human being and a joy to work with."
—Leah Caplan
Design Consultant, New York